Privacy Policy

MadiGroup Ltd. (UK Company number 11850354) trading as Be Dapper are committed to protecting and respecting your privacy. This privacy policy relates to our use of any personal data we collect from you from any of our services. Whenever you provide such information we are legally obliged to use your information in line with all applicable laws concerning the protection of personal data.

How we use your data

Your name and contact details

  • To deliver your order to you.
  • So we can send you service messages, such as order confirmations and order statuses.
  • Also to send you newsletters and offers – but only if you have signed up. You can unsubscribe from these at any time.
  • We may send you requests to review the site or products but only if you have signed up, as above. Opting out of newsletters also opts out of reviews.
  • For fraud prevention.
  • Showing you ads as you browse the web.

Your payment information

We don’t ever record your payment details (card number, PayPal details etc). We do use trustworthy 3rd parties i.e. WorldPay to process payments, who may check your information with your bank or card issuer to prevent fraud. This protects both of us.

Your contact history with us

We use this to provide customer service and support.

Purchase history, favorites, lists, saved items and recently viewed items

  • To make it easier for you to shop.
  • So we can provide customer service, support and complaints.
  • To find out what you like, so we can give you more

Product reviews

We will only have collected this if you have reviewed the products you bought. Your views help others decide what to buy.

Sharing your information

We don’t, and we won’t sell your data. We may need to share your data so that we can provide our services to you. For example:

  • With payment processors, delivery companies and warehouses, to ensure you can purchase and that we can deliver.
  • With marketing agencies and advertising partners.
  • With other service providers such as our help desk and impartial review collection providers.

Newsletters and offer messages

If you agree we will send you occasional newsletters and offers. For example, if you have an account and have placed an order we will send you discount vouchers whenever available. But you can unsubscribe from these at any time:

  • By clicking on the unsubscribe link in any of the marketing emails we send.

We will continue to send you service emails, such as order confirmation emails and order tracking emails.

Online adverts

We may advertise online, showing you banners or product ads or search ads that we think you might be interested in. This can involve marketing agencies using tags, pixels or cookies.

The adverts shown will be based on what you are searching for or your previous use of our site.

Your rights

You have the right to:

  • Request we delete your data. Of course that means you won’t be able to buy from us.
  • Request to know what data we hold about you (you can see most of this via your account).
  • Request an electronic copy of that data.
  • Request we change inaccurate data (again, you can do this yourself via your account).
  • Request we stop sending you newsletters and offers – you can do this via your account or by unsubscribing from any previous such emails.


We use cookies on our website.

How to contact us

You can message us via our Contact Us page or you can email us at